Hey! I'm Andrew Purdy.
I'm a digital marketer and founder based in NYC.
Hey! I'm Andrew Purdy.
I'm a digital marketer and founder based in NYC.
Hey! I'm Andrew Purdy.
I'm a digital marketer and founder based in NYC.
I like creating value, and I like scaling it.
I get to know customers and craft experiences that keep them coming back.
I like creating value, and I like scaling it. I get to know customers and craft experiences that keep them coming back.
Over the last 7 years, that's led me to roles in Customer Success, Paid Media, and Product Management. It's also led to a couple side projects and over $500k in revenue.
Over the last 7 years, that's led me to roles in Customer Success, Paid Media, and Product Management. It's also led to a couple side projects and over $500k in revenue.
Outside of work, I love fly fishing (a lot), hiking, and investing. I'm also a washed-up baseball player with an eclectic taste in music.
Outside of work, I love fly fishing (a lot), hiking, and investing. I'm also a washed-up baseball player with an eclectic taste in music.
Some stuff I've built
Bryn Mill
An accessories brand for modern work.
Developed and launched premium backpacks for hybrid work, leading product and brand development, operations, and paid acquisition.
Fishing On The Fly
An Amazon FBA fly fishing brand.
Launched best-selling products on Amazon and amassed an IG following of over 14k, writing blog-style posts to help people learn to fly fish.
Some projects I've consulted on
Technical outerwear brand
"I would highly recommend Andrew to anyone looking for a talented and very creative digital copywriter. He can think within the context of what you've already done, but also has an amazing ability to wordsmith and come up with new flowing sentences that engage the reader and make sense for the brand. His biggest value-add is his focused attention on understanding the business and also the people involved in the storytelling process."
Product marketing refresh, Performance marketing
2020-2021
The West Side Tennis Club
Home of the first US Open
Overhauled lead nurturing and application process by streamlining outreach to prospective members, automating email touch points, and modernizing meeting scheduling. Scaled membership revenue and saved hours of time each week lost to inefficient processes.
Marketing automation,
process optimization
2021
Some teams I've been a part of
Outbrain (NASDAQ)
Customer Success
Lead media buying and creative strategy for growth-oriented performance clients.
Own Outbrain's largest Key Accounts, with $28MM+ in annual ad spend.
(Currently)
Toast (NYSE)
Demand Generation
Grew Toast's affiliate channel and content marketing funnel, scaling lead volume by 2x while reducing CAC by 48% over the course of 6 months.
(2019)
SharkNinja (NYSE)
Product Management
Helped develop and launch Shark's Zero-M™ vacuum technology as part of a small, cross-functional product development team.
(2018)
Some teams I've been a part of
Outbrain (NASDAQ)
Customer Success
Lead media buying and creative strategy for growth-oriented performance clients, managing $28MM in ad spend from Key Accounts.
Currently
Toast (NYSE)
Demand Generation
Grew Toast's affiliate channel and content marketing funnel, scaling lead volume by 2x while reducing CAC by 48% over the course of 6 months.
2019
SharkNinja (NYSE)
Product Management
Helped develop and launch Shark's Zero-M™ vacuum technology as part of a small, cross-functional product development team.
2019
Some teams I've been a part of
Outbrain (NASDAQ)
Customer Success
Lead media buying and creative strategy for growth-oriented performance clients.
Own Outbrain's largest Key Accounts, with $28MM+ in annual ad spend.
(Currently)
Toast (NYSE)
Demand Generation
Grew Toast's affiliate channel and content marketing funnel during period of rapid growth.
Scaled lead volume by 2x while reducing CAC by 48% over the course of 6 months.
2019
SharkNinja (NYSE)
Product Management
Helped develop and launch Shark's Zero-M™ vacuum technology as part of a small, cross-functional product development team.
2018
Some stuff I've built
Bryn Mill
An accessories brand for modern work.
Developed and launched premium backpacks for hybrid work, leading product and brand development, operations, and paid acquisition.
Fishing On The Fly
Fishing On The Fly
An Amazon FBA fly fishing brand.
Launched best-selling products on Amazon and amassed an IG following of over 14k, writing blog-style posts to help people learn to fly fish.
Some projects I've consulted on
Technical outerwear brand
"I would highly recommend Andrew to anyone looking for a talented and very creative digital copywriter. He can think within the context of what you've already done, but also has an amazing ability to wordsmith and come up with new flowing sentences that engage the reader and make sense for the brand. His biggest value-add is his focused attention on understanding the business and also the people involved in the storytelling process."
Product marketing refresh,
Performance marketing
(2020-2021)
The West Side Tennis Club
Home of the first US Open
Overhauled lead nurturing and application process by streamlining outreach to prospective members, automating email touch points, and modernizing meeting scheduling. Scaled membership revenue and saved hours of time each week lost to inefficient processes.
Marketing automation,
process optimization
(2021)
Some stuff I've built
Bryn Mill
An accessories brand for modern work.
Developed and launched premium backpacks for hybrid work, leading product and brand development, operations, and paid acquisition.
Fishing On The Fly
An Amazon FBA fly fishing brand.
Launched best-selling products on Amazon and amassed an IG following of over 14k, writing blog-style posts to help people learn to fly fish.
Some projects I've consulted on
The West Side Tennis Club
Home of the first US Open
Overhauled lead nurturing and application process by streamlining outreach to prospective members, automating email touch points, and modernizing meeting scheduling. Scaled membership revenue and saved hours of time each week lost to inefficient processes.
Marketing automation,
process optimization
(2021)
Technical outerwear brand
"I would highly recommend Andrew to anyone looking for a talented and very creative digital copywriter. He can think within the context of what you've already done, but also has an amazing ability to wordsmith and come up with new flowing sentences that engage the reader and make sense for the brand. His biggest value-add is his focused attention on understanding the business and also the people involved in the storytelling process."
Product marketing refresh,
Performance marketing
(2020-2021)
Sound interesting?
Let's chat.
Let's chat.
andrewpurdy15@gmail.com